Stella McCartney, who was the first designer to engage in this field after her Spring/Summer 2020 show, said she was happy to have achieved a sustainable collection of 75 percent after almost 20 years of work.

Today the fashion industry is at a turning point. A change is needed and necessary. The next generations, consumers of tomorrow, are loudly saying this. But luxury is hardly sustainable, we need checks, traceability and certification of the entire supply chain.

It will take more transparency on how and where clothes are made and the impact they have on the environment. We should focus on recycling and reuse, encourage vintage and wardrobing.

But the widespread habit of online shopping, and its returns system, is creating another emergency and not just for e-commerce players. It is estimated that by 2020, free returns will cost businesses around € 450 billion, 75 percent more than four years ago.

With the consequence of a shocking increase in greenhouse gases due to courier deliveries, cardboard and plastic packaging, and air transport. A greener solution might be to go back to shopping in physical stores in cities. Or, provocatively, create a zero-kilometer collection and sell it at zero distance.

Of course, this is not compatible with the fashion business and international luxury brands, and would also put millions of jobs at risk. In August 2019, during the G7 summit, the fashion world signed the Fashion Pact, a first step to saving the planet together.

In November, Marco Bizzarri, number one at Gucci, launched the CEO Carbon Neutral Challenge, to reduce emissions and the environmental impact of companies in all sectors. The fashion and beauty industries remain among the most polluted in the world, but this new commitment is the beginning of a rebirth.

Of course, it will take a long time to get visible results. The important thing is to have started, and to believe in this righteous path. United and therefore stronger. Certainly, more aware.


The post AMICA INTERNATIONAL: The Dreamers of Sustainability (English Version) appeared first on Amica.


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